by Eliza Ludwig | May 4, 2016 | Planning, Pricing
As a former pricing manager, and after many years working with sales and marketing, I understand the importance of pricing correctly. It seems easy – take the cost of delivering your product or service, add a bit and charge that to your customer… Right? But how much...
by Eliza Ludwig | Mar 16, 2016 | Conflict
{OR: Do you have a complaints procedure?} Disagreements are a fact of life. Most people will avoid conflict at all costs. In business, though, avoiding conflict is not an option. Dealing with disagreements (complaints, disputes, conflict) badly can result in unhappy...
by Eliza Ludwig | Mar 8, 2016 | Pricing
Money. It is a scary thing to think about, but sadly if we don’t, we risk our businesses failing. Two extremes of thoughts on pricing are: I love doing this, and feel ashamed to ask people to pay for it. This product is worth more than everything else on the market...
by Eliza Ludwig | Feb 17, 2016 | Motivation
In looking for ways to form new habits and keep myself motivated (like truly working from home and not just watching tv… ahem) I found Gretchen Rubin’s The Happiness Project podcast. In her new book, Better than Before, she talks about how people respond to...
