by Eliza Ludwig | Feb 1, 2019 | Money Tips, Planning, Pricing
What if there was a way to be selling the same number of products, work the same number of hours but take off some of the financial pressure of running your business? Think better ROI on your marketing efforts, and more cash left over at the end of the month to...
by Eliza Ludwig | Feb 13, 2017 | Planning, Pricing
How awesome is that impulse buy rush? Addictive. How quickly does buyer’s regret set in? Faster than we’d like. Despite having an accounting background, I am susceptible to all the pretty things. The business cards, websites, professionally designed...
by Eliza Ludwig | May 4, 2016 | Planning, Pricing
As a former pricing manager, and after many years working with sales and marketing, I understand the importance of pricing correctly. It seems easy – take the cost of delivering your product or service, add a bit and charge that to your customer… Right? But how much...
by Eliza Ludwig | Mar 8, 2016 | Pricing
Money. It is a scary thing to think about, but sadly if we don’t, we risk our businesses failing. Two extremes of thoughts on pricing are: I love doing this, and feel ashamed to ask people to pay for it. This product is worth more than everything else on the market...
